Through acquisitions of other brands Hero had grown enormously international. You can imagine that this brings challenges. The different local brands (e.g. Semper in Scandinavia, Schwartau in Germany and B’tween and Jam in The Netherlands) each have their own language and culture. They join forces in the Hero Group. Because of this sharing knowledge across borders is much more important than before. So, how did Hero deal with this challenge?
The first thing Hero did was starting an umbrella program with the main goal to connect al these countries, brands and identities. With the United Local Heroes program (ULH) Hero wants to connect its brands so they can:
For the platform, the most important requirements were:
Nowadays, everything is changing so rapidly that organizations are not able to keep their platform up to date themselves, let alone developing the platform further. For Hero this meant that the starting point for their new collaboration platform should be a Software as a Service (SaaS) solution in Office 365. The solution needs to offer flexibility for specific wishes such as international knowledge sharing, keeping their own identity and communicate in different languages.
By choosing SaaS the organization can focus on their business and they don’t need to worry about the technics.
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